Abandoned Cart

Overview

The Abandoned Cart feature allows you to automatically send push notifications to customers who have added products to their cart but left without completing their purchase. This feature helps recover potentially lost sales by reminding customers about items in their abandoned carts.

Accessing Abandoned Cart Settings

1. Log in to your Shopify admin panel

2. Go to the "Apps" section

3. Open the WebToNative app

4. Click on "Push notification" in the app menu

5. Select "Abandoned cart" from the sub-menu

Configuring the Abandoned Cart Workflow

The abandoned cart section features a visual workflow builder with drag-and-drop functionality. You can create a customized abandoned cart recovery journey by configuring the following elements:

Step 1: Workflow Trigger

The workflow begins when a customer adds a product to their cart but leaves without completing the purchase:

• Entry Point: "Customers enter the workflow when they add a product to their cart and leave it"

• Exit Point: "Customers exit the workflow when they place an order or the cart will empty"

Step 2: Configure Available Workflow Tiles

Push Notification Tile

1. Drag and drop the "Push Notification" tile into your workflow

2. Click on the tile to configure its settings:

• Title: Enter a compelling notification title (e.g., "Items waiting in your cart!")

• Message: Write an engaging message to encourage customers to return and complete their purchase

1. Click "Confirm" to save your notification settings

Delay Tile

1. Drag and drop the "Delay" tile into your workflow

2. Click on the tile to configure its settings:

   • Wait For (Minutes): Set the waiting period (min. 15 minutes required) before sending the notification (e.g., 15 minutes)

3. Click "Confirm" to save your delay settings

Step 3: Arrange Your Workflow

Arrange the tiles in the desired sequence to create your abandoned cart recovery journey. A typical workflow might be:

1. The customer adds the product and leaves (trigger)

2. Wait for 15 minutes (delay tile)

3. Send push notification (push notification tile with the message "You Have Great Taste")

Step 4: Publish Your Changes

After configuring your abandoned cart workflow, click the "Publish Changes" button in the top-right corner to activate your settings.

Best Practices for Abandoned Cart Notifications

1. Timing: Set an appropriate delay time (15-60 minutes is common) to give customers a chance to return naturally before sending a reminder

2. Compelling Messages: Create notification titles and messages that create urgency or offer incentives

3. Personalization: Use dynamic variables when possible to personalize the notification

4. Sequential Notifications: Consider creating multiple notifications with increasing delays for persistent cart abandonment

Testing Your Abandoned Cart Workflow

To test your abandoned cart workflow:

1. Visit your store as a customer

2. Add items to your cart

3. Leave the site without checking out

4. Wait for the configured delay period

5. Verify that you receive the push notification as configured

Managing Your Abandoned Cart Settings

• Edit: Click on any tile in the workflow to modify its settings

• Delete: When editing a tile, click the "Delete" button to remove it from the workflow

• Rearrange: Drag and drop tiles to change their order in the workflow

You can recover potentially lost sales and improve your store's conversion rate by configuring your abandoned cart notification workflow.