Purchase

Track purchase events for Facebook Analytics.

Recommended Setup:

Use this action when a user completes a purchase to record the transaction.

Steps:

1. Go to the Workflow tab and select the event trigger (e.g., Payment Success).

2. Add the Facebook Events (Purchase) action.

3. Configure the following properties:

   • Amount: Enter the purchase amount.

   • Currency: Specify the currency code (e.g., USD).

   • Name: Optional, additional parameter for the purchase.